Thursday, August 6, 2009

In The News

Diet vs. Exercise

http://news.yahoo.com/s/time/20090806/hl_time/08599191485700

While it's true that exercise plays a much smaller factor in the OVERALL equation of losing weight (diet weighs in somewhere between 70-80%). It should not be mistaken that "exercise is not important." Yes, exercise does increase your appetite, however it also raises your body's metabolic rate so that the calories consumed are burned off quicker. A rigorous exercise session, followed by a heavy, calorie-laden meal will (if you're lucky) just cancel each other out. Exercise won't make a whole lot of difference if a person is overeating. It's an easy mistake to make...

Sometimes we don't realize (and, it is easy to forget) how much exercise is required to burn off the food we choose to eat. At the end of the day, losing weight is about doing the math.

Monday, April 13, 2009

Friday, March 13, 2009

Women's Health Magazine, APRIL 2009

FLogg DAILY will be featured in a "Product Spotlight" in the upcoming April 2009 edition of Women's Health Magazine. Look out for the issue that hits newsstands March 17th, 2009!

Monday, March 9, 2009

In The News

What's the Best Diet? Eating Less Food.
By Tiffany Sharples  
Published: Wednesday, Feb. 25, 2009


In a nutshell... successful weight loss comes down to the total calories you consume and burn- stay conscientious of what you eat and FLogg your food intake!

Friday, December 19, 2008

FLogg DAILY is at Equinox Fitness

FLogg DAILY journals was selected to be a part of Equinox Fitness's 2008 gift giving line-up. Individual journals and a holiday gift set will be featured at The Shop, the retail arm of Equinox Fitness in the following California locations: Newport Beach, Torrance, Palos Verdes, Santa Monica, Westwood, and West Hollywood. 

Wednesday, October 8, 2008

Confession Session

I'm not obese, nor have I ever been model thin. I'm just your average American who has spent a large part of her post-adolescent years wanting to lose those last immovable 10 pounds. Even though I've embraced exercise and I know how amazing it feels to be physically fit, my addiction to sugar has always been my uncontrollable vice. Genetically pre-disposed and a die-hard sweet-tooth, I am a prime candidate for Type 2 Diabetes.

My father has struggled with diabetes since the late 1990's, taking regularly increasing dosages in his medication for some time. Late last year, our family doctor warned that if my father couldn't control his eating, he'd be on insulin shots by his next visit. 

This was my catalyst. I've always wanted to create a journal that I could utilize at the gym, something that could easily be integrated into my active lifestyle. But, it wasn't until I heard the warning from my father's doctor that I realized that there were other people who could really use this journal as well.

Through the years, I made a habit of tracking my jaunts to the gym. Whatever number the cardio machine spit out, I dutifully logged on whatever melange of stationary was at my immediate disposal. Somewhere though, I was misguided into believing that exercise was more important than the foods I ingested. Perhaps it was a lack of personal restraint or an unwillingness to implement self-discipline, but I became a pro at telling myself, "No biggie, I can burn it off!" Unfortunately, when you have the capacity to consume more calories than an NFL player during pre-season and your favorite college meal was a Coffee Bean Ice Blended Mocha and a Double Chocolate Muffin, *yum* the reality was that any amount of gym time never ever came close to burning those 10 pounds.

Experts say 80% of weight loss is diet. I'd venture to guess that it's probably true, because it wasn't until I understood the caloric content of the foods I consumed and consistently logged what I ate and burned that I really saw results. 

Keeping track of your caloric activity, keeps you conscious and accountable. You might not always see positive results, but it shows you where you screwed up and also where you've progressed. 

Does it really work? My answer is "Yes."

Tuesday, September 2, 2008

In The News


Study shows value of food diary in losing weight
By Will Dunham, Reuters
Published: Tuesday, July 08


Friends and Fam forwarded this article to me when they spotted it in Yahoo News back in July. Here it is on a Canadian site for anyone who hasn't read it.  Keeping a journal is powerful and rewarding!